How to attract an audience for your virtual event

How to attract an audience for your virtual event

Attracting the right audience for your fundraising event is crucial for its success, whether the event is virtual or in person. While it is always important to gain the attention of major donors, virtual events broaden the potential for others to participate. This makes your potential for fundraising limitless! 

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How to Create and Use Donor Personas

How to Create and Use Donor Personas

In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A...

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