The Givesmart Blog
Industry news and trends to keep you moving forward.
How to attract an audience for your virtual event
Attracting the right audience for your fundraising event is crucial for its success, whether the event is virtual or in person. While it is always important to gain the attention of major donors, virtual events broaden the potential for others to participate. This makes your potential for fundraising limitless!
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How to Create and Use Donor Personas
In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A...
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Know Your Donors: Studies Say Who Donates the Most
So, you plan this big charity event, and you plan everything down to the last detail. It comes to the night of your event, and you are ecstatic: Until you see the results. That leaderboard definitely didn’t get up where it needed to be. What did you...
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