The Givesmart Blog
Industry news and trends to keep you moving forward.
12 ways to keep volunteers involved with online fundraising
Thank the universe for volunteers, am I right?! Volunteers are the hands and feet of any organization, and without whom, your organization’s impact could not be matched. While times have changed and coming together in person may not be possible; it is essential that you find ways to keep volunteers engaged.
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Essential Steps for a Text-to-Donate Campaign
Tips to execute a successful text-to-donate campaign.
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Donor Segmentation: Why it Matters and How to Use it
Data has many uses in the nonprofit world and beyond. Segmenting your donors and catering marketing towards the different segments enables organizations to increase donor retention and donations! Why does donor segmentation matter? There are times each day...
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50+ Fundraising Ideas to Try at your School
If you raise money for a school, you know there are many ways you can fundraise to support programs, scholarships, and more! Whether you’re looking to better involve students, alumni, the community, parents, or teachers in your...
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Why mobile bidding is an improvement, not a distraction
Many organizations considering the transition to mobile bidding from paper bidding ask us if fundraising technology distracts event guests from being social. They also question if this shift softens the focus on the evening’s cause, detracting...
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Attracting and Retaining Millennials as Donors and Volunteers
To grow your organization, you need to focus on attracting and retaining younger constituents. Many organizations disregard younger audiences, but these groups are growing in both size and income, and are valuable assets to nonprofit...
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New to Nonprofits? Read this first!
Business is business, but anyone working in the nonprofit space will tell you that it’s drastically different than any for-profit company. A new role in a new industry can be overwhelming, so we took to our own team to gather some insight. ...
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How to Create and Use Donor Personas
In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A...
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Know Your Donors: Studies Say Who Donates the Most
So, you plan this big charity event, and you plan everything down to the last detail. It comes to the night of your event, and you are ecstatic: Until you see the results. That leaderboard definitely didn’t get up where it needed to be. What did you...
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