How appealing is the live appeal?

How appealing is the live appeal?

>> The following data is obtained from this research study <<  The live appeal: also known as a cash call, donation moment, fund-a-need, hand-raise, and paddle raise.  But what about this live appeal is actually...appealing?  The answer depends on who you...

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New to Nonprofits? Read this first! Kelsey Woodworth August 5, 2018

New to Nonprofits? Read this first!

Business is business, but anyone working in the nonprofit space will tell you that it’s drastically different than any for-profit company. A new role in a new industry can be overwhelming, so we took to our own team to gather some insight. ...

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How to Create and Use Donor Personas

How to Create and Use Donor Personas

In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A...

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