GiveSmart's #GivingTuesday Success Toolkit


GiveSmart is your go-to for #GivingTuesday. We’re sharing ideas, templates, and trends to help move your mission forward. Browse this page for access to dozens of free, tried-and-true resources to ensure a successful year-end giving season.

Giving Tuesday Toolkit
$ billion
donated in the USA alone on GivingTuesday 2022
organizations used GiveSmart to fundraise on GivingTuesday 2022
$ million
raised via GiveSmart on GivingTuesday 2022

#GivingTuesday with GiveSmart

GiveSmart is trusted by hundreds of nonprofits and schools to help make this day impactful for their missions.    

GiveSmart Events, Fundraise, and Donor CRM make up the easy-to-use, innovative, and modern online fundraising and donor management platform that elevates any fundraiser.  

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From dynamic ticketing to guest management and donor marketing tools and more, our Events module enables your galas, golf events, and more! 

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From customizable, embeddable online donation forms to unlimited peer-to-peer campaigns and text-to-donate, Fundraise is a solid base on which you can build your year-round fundraising plans. 

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Donor CRM

Donor CRM is the modern, easy-to-use, secure choice that best enables tracking, thanking, and retaining your donors to give again.   

Webinars to Inspire Your Strategy

The GiveSmart features you can count on

Register for this September 7 webinar and get a head start on your #GivingTuesday plans, as we show you how to fuel your upcoming fundraising campaigns.

GiveSmart webinar Giving Tuesday
Your Giving Tuesday checklist for success

Register for this September 12 webinar to prepare for how your nonprofit can surpass your annual fundraising goal. What's the saying? The early bird gets the worm. #GivingTuesday is around the corner, get a head start!

Elevate your GivingTuesday campaigns
Elevate Giving Tuesday:
Data-driven insights and success stories for impactful campaigns

Register for this webinar on October 10 where we will be diving deeper into the data this year with the goal of providing organizations around the country with the tools they need for a successful giving day campaign.

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Giving Tuesday:
Strategizing your giving day appeals for success

Register for this webinar on October 5 for a deep dive into timelines, strategies, storytelling tips, and other ways to creatively display your missions.

The Spirit of Giving:
How to stand out in the crown on giving days

Watch this webinar for campaign examples, features, and more that you can use to stand out in the crowd and make an impact on your missions.

Infographics, Guides, and Checklists to Support Your Planning

GiveSmart's 2022 Impact Report

This report highlights our customers’ achievements and creativity and offers insight into their success. We also share more about how our team impacts fundraising and goals.

2023 Annual Fundraising Calendar
GiveSmart's 2023 Annual Fundraising Calendar

The 2023 GiveSmart Annual Fundraising Calendar delivers the major holidays, recognized awareness moments, days of giving and connection, and fun days (mostly food-based) worth celebrating.

in-person giving event
Holidays, Anniversaries, Awareness Days, or National Donut Day

This fundraising guide is full of inspiration and more ways you can turn celebrations, milestones, and more into fundraisers that delight your donors for your nonprofit. .

#GivingTuesday Messaging Templates

With #GivingTuesday around the corner, your communication plans need to be established and ready to go across all of your channels. This includes e-mail, social media, and text messaging.

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5 Stats for #GivingTuesday Growth

Gain insights into data including donor trends, giving trends, popular traffic channels, and more that will help you make more informed decisions for your #GivingTuesday fundraising strategy.

Complete Mobile Strategy Guide

How text-to-donate and other mobile optimizations boost fundraising for nonprofits

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Your Go-To Guide for Donor Segmentation

Donor segmentation enhances your visibility into your support network, giving you an understanding of people’s motivations and behaviors.

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Your Go-To Guide for Donor Retention

With the average cost of getting a new donor being 5x greater than retaining an existing one, you need a plan for retaining your donors for the longevity of your mission.

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End of Year Fundraising Plan: A Quick Reference Checklist

From September to December, this guide is aimed to help you plan, act on, and exceed your goals year after year.

Recurring Giving Appeal Templates

Use this messaging guide to copy, paste, and edit easy, pre-made recurring giving appeal templates for emails, social media posts, and text messages.

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Over The Rainbow Housing Kindness Tag Holiday Fund

Read about the movement this nonprofit organization created which helped raise double in its first year than what their previous Giving Tuesday and end-of-year campaigns had raised.