‘Tis the Season of Giving 

What Do You Think of When You Think of November and December?  

Hot cocoa. Fuzzy socks. Cozy blankets. Pumpkin spice. Warm pie. Time with friends and family. Giving to your community. 

On average, about 30% of annual giving occurs in the last two months of the year, and most of that giving is split between #GivingTuesday, December 30, and December 31. This season of giving is a critical time for nonprofit success. 

How Can Your Nonprofit or School Tap into the Season of Giving for Your Mission? 

Host a year-end peer-to-peer campaign 

During the season of giving, encourage your supporters to join your mission in a movement to raise money! Your board members, staff, volunteers, corporate partners, and others can come together to fundraise on your behalf by building and promoting their own individual campaigns.  

Enable them with clear incentives, messaging templates, and goals, and watch the fundraising happen! 

Steward your relationships

Send impact reports, mail personal handwritten letters, make phone calls, and do what you can to thank and acknowledge all the individuals who had a hand in your success during the year. This includes partners, sponsors, donors, and volunteers of all shapes and sizes, no matter the size of their contribution to your organization.  

And, these year-end warm fuzzies will only contribute to a strengthened relationship into the new year! 

Start a text-to-donate blitz

Text messages have the highest open rate of any communication method and continually prove to be influential in fundraising. Send text messages to your donors to encourage them to give. You can host blitz hours with certain giving amounts or secure a matching donor for a portion of the campaign. 

Establish a storefront

Do you have leftover auction items to sell? Do you have any branded swag? Start a storefront!  

GiveSmart customers have used the holiday season to sell poinsettias, host secret Santa stores, sponsor tree-planting initiatives, and more!   

Give the gift of GiveSmart!

During your year-end efforts and into the new year, secure a platform that can enable all the above ideas (and more). GiveSmart is focused on the user experience for your staff, your volunteers, and your donors.  

Make your year-end efforts a seamless experience all around by acquiring GiveSmart. Getting started is easier than you can imagine!