The Givesmart Blog
Industry news and trends to keep you moving forward.How Opening a Previously Exclusive Event Drew National Interest
Chicagoland’s beloved Misericordia shares the unexpected success of their virtual gala. Opening their exclusive event at an inclusive price point drastically increased their participation – across the country. The following is a transcript of our conversation from our...
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How to Create and Use Donor Personas
In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A...
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Know Your Donors: Studies Say Who Donates the Most
So, you plan this big charity event, and you plan everything down to the last detail. It comes to the night of your event, and you are ecstatic: Until you see the results. That leaderboard definitely didn’t get up where it needed to be. What did you...
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