The Givesmart Blog
Industry news and trends to keep you moving forward.
Live vs. Silent Auctions for Fundraisers
Differences Between Live and Silent Auctions Benefit auctions are a tried-and-true way to drum up spirits — and funds — for nonprofits. Combining an upbeat, social evening with a good cause, many organizations put on auctions with the goal of reaching a fundraising...
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New to Nonprofits? Read this first!
Business is business, but anyone working in the nonprofit space will tell you that it’s drastically different than any for-profit company. A new role in a new industry can be overwhelming, so we took to our own team to gather some insight. Katlin Bewley (above, far...
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How to Create and Use Donor Personas
In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A buyer persona,...
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Know Your Donors: Studies Say Who Donates the Most
So, you plan this big charity event, and you plan everything down to the last detail. It comes to the night of your event, and you are ecstatic: Until you see the results. That leaderboard definitely didn’t get up where it needed to be. What did you do wrong?...
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