The Fundraising Pyramid and the Donor Life Cycle

The Fundraising Pyramid and the Donor Life Cycle

Find Your Supporters Wherever They Are! The fundraising pyramid is a traditional starting point for defining the donor acquisition process. There are multiple versions of this pyramid (I found at least fifty images on Google). Below are a few variations that...

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15 Games for fundraising campaigns

15 Games for fundraising campaigns

Looking to spice things up at your next event? Games are a great way to raise additional funds, entertain, and keep guests engaged through participation. Raffles and wine pulls are familiar, but we’ve broken down a few more to help jog new ideas.

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New to Nonprofits? Read this first! Kelsey Woodworth August 5, 2018

New to Nonprofits? Read this first!

Business is business, but anyone working in the nonprofit space will tell you that it’s drastically different than any for-profit company. A new role in a new industry can be overwhelming, so we took to our own team to gather some insight.  Katlin Bewley (above, far...

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How to Create and Use Donor Personas

How to Create and Use Donor Personas

In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A buyer persona,...

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