We’re excited to share brand new research on the importance of signature fundraising events from the perspective of both event planners and donors.

Possible gaps between what these two groups prioritize can result in missed opportunities for revenue, engagement, and overall event success. Let’s close those gaps with information directly from the source: Your Donors.

Armed with the right knowledge, you’ll be equipped with the resources to best to engage, retain, and entertain donors.

In this study you will find:

  • The importance of signature events to a donor’s connection with your organization
  • How event planners promote events and how donors actually hear about them
  • Trending event programming and fundraising elements by donor type
  • Post-event actions and desired follow ups
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