From Boomers to Gen Z: Giving Trends by Generation

Data shows—every generation gives differently. Does your nonprofit’s strategy reflect that?

Understanding donor behavior across generations is key to unlocking new revenue opportunities and strengthening donor relationships. In this webinar, we’ll break down the latest giving trends from Boomers to Gen Z, helping you optimize your fundraising approach to maximize support across all age groups. 

Join us to learn:

• How each generation prefers to give and what motivates their generosity
• How you can tailor your organization’s outreach for stronger engagement 
• How to implement potential revenue-boosting strategies that align with generational giving trends
• And more! 

Don’t miss out on these data-driven insights that can elevate your fundraising success. Watch now!

Speakers

Today as the Vice President, Joshua helps lead the global Dunham+Company team which is widely recognized for its ability to deliver growth for partner organizations. He has served dozens of organizations around the world. Whether it’s 100-year-old organizations or small start-ups, Joshua has the proven experience to develop strategy that creates growth and sustainability.

As Senior Product Marketing Manager for GiveSmart, Chelsey is driven to understand the unique challenges and needs of the modern nonprofit organization and is excited to contribute to a team that is creating solutions that empower mission-driven organizations. Chelsey loves diving into market research and competitive sleuthing to uncover the latest trends and strategies that will help organizations thrive. Her background in the nonprofit space, as well as marketing and event management, gives her perspective and insight to apply research to real-world scenarios. This serves Chelsey’s passion for supporting nonprofits and the missions that help our communities thrive.