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Case Studies
Marine Mammal Center Success Story
subscribers (and counting) can be educated in the organization's mission.
Challenge
Solution
Thousands of tourists come to see the seals and sea lions at Pier 39 in San Francisco every year. The Marine Mammal Center, located nearby, had a unique opportunity to place an educational aid at the end of the pier, offering tourists additional information about the Sea Lion population. Though the sign would be small, it would have high visibility.
The Marine Mammal Center wanted to build a text message list that they could use to invite tourists to visit the center and send crucial educational information and special opportunities. Pier 39 is a popular tourist location with many distractions, so a texting initiative would likely be unseen and ignored.
To compel Pier 39 tourists to join the text list [GiveSmart] and The Marine Mammal Center worked together to develop a creative Mobile Messaging campaign where subscribers would receive a free ringtone download of a sea lion’s bark. To obtain the ringtone and join the Marine Mammal Center text message list, individuals could text “RINGTONE” to 27138. Offering the ringtone resulted in 2,449 new subscribers. Only six of these subscribers have unsubscribed. The Marine Mammal Center can now educate these supporters on the mission to rescue, rehabilitate, and preserve marine mammals.
The Marine Mammal Center’s mission is to expand knowledge about marine mammals – their health and ocean environment – and inspire global conservation. Our core work is to rescue and rehabilitate sick and injured marine mammals, supported by state-of-the-art animal care and research facilities, a corps of dedicated volunteers, and an engaged community.
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.