5 Stats to Unlock Giving by Generation

Donors are still giving, no matter the generation. They’re actually giving more.  

What’s behind these trends, and how can your organization harness this period of generosity and pending wealth transfer? How can these insights improve your donor relationships and bring on better outcomes for those you serve?  

This infographic shares more on: 

• Growth trends by generation   
• Standout stats on each generation, to influence how you communicate with them 
• Impulse giving by generation (and why it matters) 
• And more! 

Consider what you can do to encourage generosity across generations. By sharing more about your mission regularly and making it easy to give, you can encourage continued giving across generations. 

Additional Giving Resources:   

• Template | Recurring Giving Appeal Templates  
• Webinar | From Boomers to Gen Z: Giving Trends by Generation  
• Webinar | Decoding Donors: Unpacking Donor Psychology and Mastering Outreach to Engage Every Generation