Adapting for Your Donors

GS_ResearchStudy

Insights into the State of Fundraising and Technology

The 2022 Fundraising Research Study measures technology adoption and use as well as its impact on giving and the donor experience. These study results track financial goal achievement, how nonprofits are adapting to donor preferences, and how they are limited or empowered by their tools. 

We surveyed over 500 nonprofit professionals, ranging from development directors and special event senior staff to executive directors and volunteer managers.

Key takeaways include:  

  • An overview of nonprofits’ most important fundraising strategies in 2022 
  • How nonprofits plan to meet their 2022 fundraising goals
  • Where nonprofit professionals foresee investment opportunities for bettering their donor engagement
  • Common roadblocks regarding fundraising growth
  • Where organizations are looking to make technology investments, including text-to-donate, online giving, and event fundraising
  • A forward look to ensure future progress and growth 
  • And more! 

Download this research study for insights that will help your nonprofit achieve success!