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6 Insights to Inspire Diversifying Revenue Streams  Most nonprofit organizations report increasing revenue is a top priority in 2025. With ever-changing economic conditions and looming federal funding freezes, now is the time to review your nonprofit’s plans for the year.   Consider new ideas, expand on your current streams, and get creative with your appeals. Data shows that organizations with diverse revenue streams are more resilient and better able to find sustainable growth in the face of economic changes.    1. We recently asked nonprofit professionals which revenue streams their organizations depend on to fund their mission and programs. The following are listed in order from most to least used.  1. Individual Donations  2. Grants  3. Corporate Donations  4. Events  5. Monthly Giving Programs   6. Direct Services   7. Giving Tuesday  8. Planned Giving  9. Membership Dues  10. Peer-to-Peer    Evaluate your organization’s mix and identify opportunities where you can diversify to achieve overall growth.    2. Boost your bottom line by appealing to your donors with recurring giving. Not only do recurring giving donors have a higher retention rate, but they also trend higher in annual donation amounts than one-time donors.  Stat(s)  Recurring donors give 42% more per year than those who make a one-time gift  On average, recurring giving accounts for 10% of a nonprofit’s incoming, unrestricted revenue  Recurring donors average 2x the retention of one-time donors    3. Running a peer-to-peer campaign or adding social fundraising to your planned campaigns can significantly impact your revenue. Let your volunteers, staff, board, and other supporters appeal to their networks on your behalf!  Stat(s)  $17,964.50  average amount raised by peer-to-peer fundraising campaigns     4. Has your organization considered a donor-advised fund (DAF)?   Donor-advised funds (DAFs) are one of the fastest-growing categories of charitable contributions.  Connect with DAF managers, and make sure your organization's information is accurate in any portal they use to make distributions.   Stat(s)   Annual grants from DAFs have more than doubled since 2019, to $54.8 billion in 2023  DAF payout rate is steady, at about 24%    5. Diversify funds and double your potential fundraising revenue by seeking and securing matching gifts.   Stat(s)  $2.86 billion is donated through matching gift programs annually  An estimated $4–$7 billion in matching gift funds goes unclaimed per year  92% of companies surveyed offer at least one kind of gift-matching program     6.   To make up for U.S. government grant deficits in 2025, private foundations would have to increase their grantmaking by 282%.        Insight  The U.S. federal funding freeze is creating alarming uncertainty.  Now is the time for your organization to stay determined and refine a scalable, strategic fundraising plan. Shifting focus to private grants, donor and sponsor stewardship, legacy planning, and other revenue streams can set your mission up for success. 

6 Insights to Inspire Diversifying Revenue Streams

Amidst rapidly shifting economic conditions and federal funding freezes, increasing revenue should be a key priority for nonprofits in 2025.   By leveraging a variety of nonprofit revenue streams, organizations can not only meet immediate fiscal…

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Recurring Giving Appeal Templates

Sample e-mails, social media posts, and text messages for fundraising success  Recurring donors average 2x the retention of one-time donors.1 This stable, year-round revenue stream fuels reliable, long-term sustainability for your organization.   Our prewritten recurring…

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2024 Impact Report

It was another growth year at GiveSmart; our partner organizations raised a record-breaking amount in 2024, supporting the missions and communities they serve. This report highlights our customers’ fundraising achievements and offers insight into their…

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2025 Annual Fundraising Calendar by GiveSmart

Important Themes, Dates, and Strategies to Help You Steward Donors in 2025 GiveSmart’s popular Annual Fundraising Calendar delivers the holidays, recognized awareness moments, days of giving and connection, and fun days (mostly food-related) worth celebrating….

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Infographic - Stats on Year-End Appeal

5 Stats to Boost Year-End Appeals

Did you know that approximately $48 billion is donated to nonprofit organizations every year between November and December?    As you close your fiscal or annual calendars, year-end asks make a considerable difference in your revenue…

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Nonprofit Ultimate Buyer’s Guide

Choosing and fundraising and donor management system There is no shortage of options when it comes to fundraising and donor management software. As online fundraising has been a growing technology for some time, an overlap…

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Navigating fundraising hurdles

Navigating Fundraising Hurdles 

How can you overcome fundraising hurdles to mission success? Nonprofit organizations need funding, and constituents require continued support, regardless of the landscape and the challenges organizations might face.   Fundraising is a critical part of nonprofit…

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GiveSmart Nonprofit Revenue Sources

30+ Nonprofit Revenue Sources Workbook 

Is your nonprofit searching for ways to broaden your revenue sources? Our 30+ Nonprofit Revenue Sources Workbook has you covered! More and more nonprofits are reporting the need to find additional revenue streams with long-term sustainability….

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2024 Research Study

The State of Nonprofit Fundraising, Technology and Operations: Impact on Mission Sustainability

Momentive Software’ Nonprofit Solutions 2024 Research Study shows successful, forward-thinking nonprofits are leading the charge to innovate, improve, and succeed. While organizations have many challenges to overcome in 2024, they are determined to capitalize on…

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2023 Impact Report GIF

2023 Impact Report

It has been a milestone year at GiveSmart, and our team is excited to share more about what our nonprofit partners accomplished!  This report highlights our customers’ fundraising achievements and remarkable creativity and offers insight…

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GiveSmart Fundraising Assessment Turtl

Fundraising Assessment Travel Plans

How can you map out better fundraising and financial management? As you’re mapping out your upcoming year of events and campaigns, it’s important to look at your past fundraising and donor management journey. Did you…

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GS Infographic 5 Social Media Stats

5 Social Media Stats Nonprofits Need to Know

Social media may be free to use, but each channel is invaluable for nonprofit organizations. Whether you use social media to raise awareness for your mission, gain more donors and volunteers, or do other things…

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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County