Oct 27, 2021

What to consider before selecting your event ticketing software


Selling tickets to customers is one of the most crucial steps in the fundraising process. That’s why your online event ticketing system must have the capabilities needed to help you maximize revenue. 

Things to consider when choosing an event ticketing software

Event ticketing software automates repetitive tasks, giving you more time to focus on what matters — running your fundraising event. 

When searching for the best event ticketing software for your organization, consider the following characteristics:

  • User experience: Your platform should facilitate ticket buying with fast load times and straightforward navigation to ensure the best possible user experience. Troublesome ticketing systems can deter customers from completing their purchases, hindering ticket sales.
  • Security: Ticket purchases often require personal information. Your ticketing software must safeguard this data with enhanced security features and Payment Card Industry (PCI) Data Security Standard compliance.
  • Mobile-friendliness: More and more software users are turning to mobile devices over desktop machines, increasing the need for mobile-friendly event ticketing systems. Try testing your software on numerous mobile devices to ensure easy on-the-go purchasing.
  • Promotion capacity: Event promotion is crucial to every fundraising campaign. That’s why it’s essential to verify your prospective ticketing software has features like email services, social media partnerships, and high Google domain authority to optimize your marketing efforts.
  • Data visibility: High-quality event ticketing software should give you complete visibility into ticket sale data with on-demand data viewing.
  • Reliability: Your ticketing platform should serve your fundraiser attendees with minimal downtime. When evaluating a system, inquire about website uptimes to verify reliability.
  • Data analytics: Online event ticketing systems should be able to analyze information and deliver valuable insights. Many platforms have data analytics tools that help users visualize data and derive meaningful connections, enabling better donor stewardship and relationships.

Benefits of GiveSmart’s ticketing platform

GiveSmart offers a ticketing and seating management platform that enables nonprofits and other fundraising organizations to register donors, table purchases, and sponsors through a single location. Our specialized software allows you to accomplish all the following tasks:

  • Assign seats with our easy-to-use drag-and-drop management tool
  • Integrate sign-up parties into your order form or feature them alongside your online store
  • Automatically generate donations letters, tax receipts, and thank-you notes in bulk
  • Enable guests to use contactless self-registration for auctions, raffles, and seating
  • Allow donors to cover credit card transaction fees
  • Use custom fields for ticketing, sponsorship tracking, and payments
  • Facilitate guest communication with customizable receipts and messaging

Invest in the best event ticketing software for your organization

For a reliable and efficient online event ticketing system, choose GiveSmart. It’s our goal to create positive change in the world by helping nonprofits raise more money for their causes.

Contact us to learn more about our ticketing software today!


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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County