Mar 21, 2023
“Retailing and Partnering with Nonprofits”
How to start a fundraising program and make a difference
This article originally appeared in Total Retail on March 21, 2023. It was written by GiveSmart’s Vice President of Fundraising Strategy, Jon Biedermann, and shares more on the impact adopting nonprofit fundraising programs on behalf of their customers can have for retailers.
“By supporting a nonprofit organization, retailers can gain positive publicity and recognition for their charitable efforts through earned media. This can help to enhance the company’s brand image and reputation, which can lead to increased customer loyalty and trust.” Biedermann shared.
To read the article in its entirety, please visit here.