Jul 6, 2021
This article and image originally appeared in The Meeting Magazine on July 5, 2021. It features Brandy Keller, Vice President of Product at Community Brands. An excerpt is below.
“Brandy Keller, nonprofit event and fundraising expert, and the vice president of product, education and nonprofit solutions at GiveSmart by Community Brands, says there are creative ways planners can capture attendee data that are outside the norm. Of course, post-event surveys are great, and they are a valuable tool for follow-up. But, the response rate may not get you enough data for accurate insights. ‘Consider offering low barrier to entry opportunities to kick off your event, such as virtual sneak peaks, special pricing or added perks for registering before a certain date,’ Keller says. ‘As you capture useful information with those offerings, consider using it to adjust your communication strategy in real time.’ ”
To read the article in its entirety, please visit here.