Jun 10, 2024

Innovate, Improve, Succeed: Topline Results from the 2024 Trends Report 

2024 trends report

In a time of fundraising shortfalls, economic uncertainties, staffing shortages, and day-to-day operational challenges, nonprofit leaders are leading the charge to innovate, improve, and succeed. 

Community Brands’ 2024 Trends Report: The State of Fundraising, Technology, and Operations Impact on Mission Sustainability quantifies the state of the nonprofit sector and examines how organizations embrace innovation to optimize operational processes and improve mission-critical success drivers like fundraising, technology use, and staffing efficiency.     

Nonprofit organizations are proactively responding to emerging challenges to sustainability. From examining operational processes to improving drivers of mission success, like fundraising, donor management, technology, and campaigns, organizations are exploring ways to be nimbler and more streamlined.     

Community Brands collaborated with Pacific Consulting Group in the fourth quarter of 2023 to survey over 1,000 nonprofit professionals, with 84% from general nonprofits, 6% from federal, state, or local government, and 10% from education. All respondents were senior nonprofit leaders with titles including director/manager, vice president, senior vice president, COO, CTO, CFO, and president/owner/CEO.   

Topline Results


Nonprofits face continual financial pressures around revenue streams. Fifty-seven percent say they need somewhat or much more stable cash flow, with nearly 7 in 10 sharing that they need more revenue streams today than they did two years ago.  

To this point, 56% of nonprofits say their organization has at least six funding sources, and 28% have at least 10 revenue sources. These organizations understand the importance of having diverse revenue streams, with 8 in 10 saying this is at least very important, if not critical, and 6 in 10 saying the average number of funding sources has increased over the last several years.  


Despite increasing revenue streams, nonprofit sustainability remains a top concern. Seventy-three percent of organizations have long-term concerns about sustainability. These concerns were at the top of the minds of environmental organizations, nonprofits with at least a $51 million operating budget, nonprofits with over 5,000 employees, and organizations with budgets between $11 to $51 million


Organizations recognize these challenges and acknowledge the need to be more efficient to accomplish their missions. Eighty-four percent of organizations say they must optimize spending to better serve their missions. One way they’re optimizing spending is by addressing inefficient technology.    

Over the last three years, organizations have acknowledged the need to optimize inefficient systems and have taken steps to do so. In 2022, only 33% of nonprofits said their technology use was very efficient; that number increased to 41% in 2023.


Besides being time-consuming, organizations recognize they use too many technological systems. In 2023, 43% of organizations used seven or more tools daily, limiting employee efficiency. On average, nonprofit employees spend 30% of their day managing data between systems.   


More than 4 in 5 nonprofit leaders shared that their organization could better serve their missions by managing their systems more efficiently. Organizations are seeking out new technology to address these concerns. In 2023, nonprofits sought new solutions to:  

Analyze financial data (66%)

Manage online donations (66%)

Track and manage donors (64%)

Host peer-to-peer fundraising events (64%)

Manage fundraising events (64%)

Create budgets (62%)

Manage multiple grants and funding sources (63%)


Organizations are finding efficiency in cloud-based technology. In 2023, 4 out of 5 nonprofits said they are more likely to adopt a cloud-based solution than two years ago, with 1 in 3 saying they are much more likely. On average, those who transitioned to the cloud say they’ve gained 2 days a week because they eliminated manual work and redundancies. 

Read the 2024 Trends Report

The State of Fundraising, Technology, and Operations:
Impact on Mission Sustainability.


Strategic sustainability meeting
April 17, 2024

What You Need to Know About Strategic Sustainability for Nonprofits

Achieving financial sustainability as a nonprofit is no easy task. With financial obstacles like high…

Read More
nonprofit outreach
April 8, 2024

7 Tips On How To Build An Effective Outreach Strategy

“Strategy without tactics is the slowest path to victory. Tactics without strategy are the noise…

Read More
GiveSmart 2023 Impact Report
March 20, 2024

GiveSmart 2023 Impact Report

Last year was an important one for GiveSmart customers, and we want to share the…

Read More

What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County