Oct 14, 2021

How to engage donors outside of fundraising events

how to engage donors outside of fundraising events

What is recurring giving? 

Recurring giving has been around for years, offered by plenty of platforms. The potential it can bring for your organization is insurmountable. One donor establishing a $10 per month donation provides your organization with $120 annually, versus the potential one-time $100 donation they may have given one time, otherwise.

With event statuses varying based on your local safety and health regulations, you might be wondering how you can increase your fundraising dollars without running an actual event. Recurring giving could be that answer for your organization!

How can you steward your donor relationships and communicate so that your donors feel empowered to give to your organization monthly? 

How do I use recurring giving on GiveSmart? 

Recurring giving, or monthly donations, is a feature built into the GiveSmart platform that can be turned on or off by an admin in the system for each campaign. If you are running a ticketed event like a gala, you always have the option to turn the feature off to focus on items, raffles, ticketing, etc. But if you are running a donation-based campaign such as a voting contest or something on Giving Tuesday, this is a feature you don’t just want to have—you need to have it. 

There are multiple benefits to offering recurring giving as an option on your main fundraising platform:

  • Your donors are familiar with your system. They’ve used it to buy tickets, bid on or buy items, and complete direct donations. Why not give them the opportunity to extend their giving on a platform they already know and trust? Using one platform for all of your fundraising initiatives builds donor trust and confidence. Plus, don’t we all love having our data in one place? 
  • Donor adoption is turnkey. If recurring giving is turned on in your campaign, when your donors go to submit a donation, they have the option to make it a recurring donation. It’s a front and center feature within donation options. 
  • Communication is simple. Customize your homepage to put the donation section towards the top, and include messaging in your event description about recurring donations as a giving option. Your donors may not have noticed it as an option if they’re new to the platform or campaign. 
  • The process is easy to track and manage. In GiveSmart, recurring donations have their own designated tab in your organization’s hub. Every donation lists the campaign they originated from, and all other transactions, completed or planned, show in this area. And, every time a recurring donation is completed, your organization’s platform admins will be notified. 

We recommend always offering recurring giving. Turn that option ON! Why NOT give your donors more opportunities to give, and in different ways? 

Want to see how recurring giving works in real time? Request a demo here and a platform expert will give you a personalized tour of all things recurring giving. 

How do I encourage donors to use the recurring giving feature? 

Communication: In a day and age when donors are aware of platforms like Patreon and GoFundMe Charity, donors are less hesitant completing recurring transactions on a platform they know and trust. If you’re going to encourage recurring giving with your campaigns, include messaging in your emails, text messages, and social media posts about the opportunity and the benefits of recurring giving to your organization. For example:

Home page design: GiveSmart’s home page design options allow you to prioritize your messaging and your asks. You can easily edit your home page so your event description and the donations section are at the top of the home page and the first thing your donors see when they visit your campaign. 

Unlimited campaigns: You can dedicate an entire campaign JUST to recurring giving. We’ve seen recurring giving drives be very successful, with some events gaining monthly donations of $50, $100, or more charged monthly. A GiveSmart subscription includes unlimited campaigns, meaning you can try as many fundraisers as you want to see what works. 

Want more tips and tricks? Visit our How to increase recurring donations for nonprofits blog for more ideas and inspirations to drive recurring giving for your organization. We also have a short Jam Session and webinar that are both worth a listen.


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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County