Aug 19, 2020

Champion fundraisers…and where to find them.

champion fundraiser

Champion Fundraising:
A form of peer-to-peer fundraising that focuses on top advocates to drive awareness and funding for your mission. These top advocates are your champion fundraisers.

You’ve likely heard of peer-to-peer fundraising and how you can leverage current supporters to achieve even more. There are many types of peer-to-peer fundraising where your donors encourage their personal networks to support your cause. 

Champion fundraising is a form of peer-to-peer fundraising that focuses on top advocates to drive awareness and funding for your mission. These top advocates are your champion fundraisers. Here are a few steps to get started with a champion fundraiser:


Is this campaign going to be a walk-a-thon like the Relay for Life by the American Cancer Society where constituents form teams? Perhaps it’s a virtual dance event. Or, is this campaign going to be among your board members? National awareness month? 

Once you’ve identified the type of campaign you want to run it should become clearer who your champions will be. 


Maybe your champions are your biggest impact accelerators. Though you might ask them to help a lot, so to avoid burnout you want to focus on another group. Would your volunteers be interested in participating? Or, are they senior board members who have the networks and pull to get people to give. Maybe it’s your entry-level employees who have engaged social networks. 

When you identify your champion fundraisers, you want to gauge their interest. You can simply ask them one-on-one or you can send out a survey. You want a high level of interest to ensure that they’ll follow through with participation and be excited about it. 


Once you have your group identified, you’ll want to incentivize them and set them up for success. The easier you can make the campaign for your champion fundraisers the better off they’ll be. Set them up with whatever they might need, templates for phone, email, mail, social media. Is this campaign running specific times? Make sure the schedule and all relevant links and sites are accurate and easy to understand. 

Amid this campaign schedule, set a timeline and goals for your champions so that they can work towards things as you go. Celebrate small wins and encourage them to keep going, even when they get ‘no’s’.  

Remember, this is meant to be fun! It’s not a sales pitch but a genuine way to expand your reach within your community, whether you’re looking to raise funds or awareness. 


Depending on the campaign you’ve run, you’ll want to think about what you hoped to get out of the campaign, then measure things like: 

  • Dollars raised 
  • Did you expand your reach? Things you can look at to determine this are: 
  • New donors 
  • New advocates 
  • New sponsors 
  • New volunteers 
  • Increase in social media followers 
  • Increase in website traffic 


Watch our latest webinar:
Engaging Champions for Your Cause
> Watch webinar <

If you’d like to see how GiveSmart can support your next Champion Fundraising campaign,
let us know here.

How nonprofits can utilize social media insights
Webinar: Engaging champions for your cause
Peer-to-peer fundraising guide
Webinar: peer-to-peer fundraising


Explore GiveSmart’s Peer-to-Peer Fundraising product


May 31, 2023

Making Matching Gifts Easier: GiveSmart Now Integrates with Double the Donation

We are proud to announce that the GiveSmart Fundraise module now integrates with 360MatchPro, Double…

Read More
January 18, 2023

6 Questions to Ask If You’re Comparing GiveSmart and OneCause for Your Fundraising 

Since our founding in 2011, GiveSmart has helped tens of thousands of organizations— nonprofits, schools,…

Read More
data navigation tips for better
October 28, 2022

Data Navigation Tips for Better Fundraising

Fundraising is a goldmine for donor and campaign data. As a nonprofit, you can use…

Read More

What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County