We are GiveSmart® by Community Brands.

Our mission is to help our nonprofit and organization clients reach their fundraising goals while creating an engaging, exciting, and positive giving experience for their donors.

The Story

In 2018, GiveSmart, 501 Auctions®, and Gesture® were acquired and brought together by Community Brands. By bringing the three companies together, we are able to provide even greater value – a wealth of industry expertise, resources, and technology that directly benefit our charity partners.

The details

January 2018

GiveSmart, 501 Auctions, and Gesture announce they have agreed to be acquired by Community Brands. The combined solutions offer significant features for fundraising organizations and form a new event fundraising category serving nonprofits, associations, and schools within the Community Brands software portfolio. A great match!

June 2018

The feature sets of the three event fundraising products begin to merge onto one platform, and GiveSmart becomes the official name of the unified solution. Since 2017, GiveSmart as a combined company has helped over 10,000 organizations nationwide on their events to raise over $2 billion.

Why merge the three companies?

By bringing these three companies together, we are able to provide even greater value – a wealth of industry expertise, resources, and technology that directly benefit our charity partners. And with multiple levels of service, the new GiveSmart offers a solution for every type of event and campaign. Organizations administer their event, register guests, manage payments, view reports, and gain greater insights using the industry’s largest set of event fundraising data tools. We also have coverage throughout the United States to better serve the needs of our customers. More great options, more great possibilities. 

How does GiveSmart fit within Community Brands?

Community Brands is the leading provider of cloud-based software to donor-driven organizations like nonprofits, charities, schools and foundations. We provide the technology that helps organizations create positive change in the world, and that’s something we’re passionate about. Customers benefit from our team and technology, which both enable organizations to increase revenue, improve efficiency and digitally engage donors. With 2,000 employees serving over 100,000 clients within the social good community in 30 countries, we’re dedicated to helping organizations grow stronger and achieve their missions. 

How did you choose the name GiveSmart?

Ahh, branding. Always a tough choice. We opted for the name that best explains how the product helps organizations and their donors. It helps them GIVE more SMARTly. GiveSmart helps organizations raise more money, administer giving programs with ease, and engage donors in a fun, competitive way. The one cause that benefits most is the art of greater giving. We thought that sounded like a pretty smart way to give.

What’s happening to Gesture and 501 Auctions?

The team members and technology features are part of the new, unified GiveSmart brand. You may not see the Gesture and 501 Auctions names as often, but you will see the best of all three together.

What’s next for the GiveSmart solution?

Our competitors keep hitting this page looking for updates to this answer. We have accelerated delivery of our product roadmap and are releasing many new features, helping organizations stay ahead of the mobile expectations donors have and helping individuals give in the manner they prefer. From our recent 2018 Donor Experience Study, 71% of those surveyed have donated on a mobile device during the past year. Donors expect a mobile experience, and charities raise more money when individuals donate through their smartphone. Our team has MANY new initiatives that combine those trends, so stay tuned. You’ll be sure to see advancements that allow you to create even more rewarding digital experiences at your events. You’ll find lots of new info on this site. Check it out and give us a shout.

Here are some of the amazing organizations we’ve worked with. 

Learn more about the GiveSmart platform:


Seamless event fundraising software.
Giving should be easy.


Service and staff options designed to meet the varying needs of organization.