Donor Segmentation Guide:
The power of tailoring your communication
This whitepaper explores:
- Why donor segmentation matters
- How to use age segmentation for marketing purposes
- Donor frequency segmentation
Technology allows for easy communication today, so it’s important to keep your donors’ attentions. Utilizing this donor segmentation guide will give you tips and tricks to engage donors and help you tailor messaging and strategies.
Brandon Stec is the Director of Marketing at GiveSmart and an Indiana University graduate who's worked across sports and tech over the last decade. Brandon has sat on several boards of Nonprofits in Chicago and Kansas City. He resides in Chicago with his wife, son, and dog, Mango, and is a published author.
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