Donor Segmentation Guide:
The power of tailoring your communication

This whitepaper explores:

  • Why donor segmentation matters
  • How to use age segmentation for marketing purposes
  • Donor frequency segmentation

Technology allows for easy communication today, so it’s important to keep your donors’ attentions. Utilizing this donor segmentation guide will give you tips and tricks to engage donors and help you tailor messaging and strategies. 


Brandon Stec

Brandon Stec is the Director of Marketing at GiveSmart and an Indiana University graduate who's worked across sports and tech over the last decade. Brandon sits on the board for the Leukemia and Lymphoma Society and works as a youth mentor. He resides in Chicago, loves his dog, Mango, and is a published author.
Brandon Stec

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