Donor Segmentation Guide

The Power of Tailoring your Communication


Donor Segmentation – A Guide to Tailoring your Communication


This whitepaper explores:

  • Why Donor Segmentation Matters
  • Age Segmentation
  • Donor Frequency Segmentation

Keeping your donors engaged is important in a day where technology allows for easy communication. Utilizing this guide will give you tips and tricks to engage donors of all segments and help you tailor messaging and strategies. 


Brandon Stec

Brandon Stec is the Director of Marketing at GiveSmart and an Indiana University graduate who's worked across sports and tech over the last decade. Brandon sits on the board for the Leukemia and Lymphoma Society and works as a youth mentor. He resides in Chicago, loves his dog, Mango, and is a published author.
Brandon Stec

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