Donor Segmentation Guide

The Power of Tailoring your Communication


Donor Segmentation – A Guide to Tailoring your Communication


This whitepaper explores:

  • Why Donor Segmentation Matters
  • Age Segmentation
  • Donor Frequency Segmentation

Keeping your donors engaged is important in a day where technology allows for easy communication. Utilizing this guide will give you tips and tricks to engage donors of all segments and help you tailor messaging and strategies.