WINGS Ministries has held its Hope & A Future annual fundraiser for the past two years, but when the COVID-19 pandemic forced the WINGS team to cancel the in-person elements of their event in 2020, they decided to make the event virtual. The team signed up with [GiveSmart] because [the platform’s] Event Pages offered a centralized place to hold elements of the virtual fundraiser.
By working with [GiveSmart], WINGS Ministries Program Ambassador Crissie Chenette was able to quickly set up an Event Page for the first-ever virtual Hope & A Future fundraising event. Their Event Page featured embedded videos of the pre-recorded event and testimonials from WINGS beneficiaries. The impact metrics section outlined what the team planned to do with dollars raised from the event ($85 purchases 24 bibles, and $500 provides half a scholarship). During the virtual broadcast, a fundraising progress circle displayed donors’ names and the total donation amount. WINGS promoted the Hope & A Future fundraiser through email marketing and a direct mail campaign on social media. Also on the Event Page were links to an online donation form and text-to-donate instructions.
With help from [GiveSmart], WINGS Ministries not only surpassed their fundraising goal of $20,000 but raised just under $10,000 more than previous Hope & A Future fundraisers. The text-to-donate instructions and links to an online donation form crystal clear the team’s call-to-action. With a video on What WINGS Does on their Event Page, WINGS Ministries was also able to spread awareness for their mission to new supporters who would have otherwise not attended the event in person. Although the WINGS Ministries team initially signed up with [GiveSmart] for its Event Page, other features, including text-to-donate, progress circle, and impact metrics, helped them surpass their fundraising goals even when they could not meet with supporters in person.
WINGS Ministries: Freedom Through Transformation is a non-profit organization helping women presently or formerly incarcerated, or in recovery from addictions, find HOPE for a life transformed by Christ. Their team of passionate volunteers helps these marginalized women reenter society with the work and life skills they need to live a strong, independent life.
GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.
Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.