United Way Responds to Tragedy

hours until the page was set up
donors in first 3 days
raised in support



On July 23rd, 2016, in Lafayette, La., a tragic shooting occurred in the Grand Theater, leaving two victims dead and nine injured. The immediate question Lafayette faced was, “How do we recover?” United Way of America decided to step in and help out in light of this emergency. They needed to raise funds to go towards helping the community as well as the families directly affected by this shooting. They began looking for a company that could mobilize their emergency fundraising campaign. 


United Way contacted [GiveSmart] for a solution. Despite it being a weekend, [GiveSmart] employees understood the gravity of the situation and immediately began setting up donation pages for this emergency fundraising campaign. The shooting happened at 7:30 PM on the 23rd. By noon on the 24th, United Way launched the fundraising effort. United Way advertised the donation page on their website, social media, news media, and local press, which initiated the fundraising efforts. People across the world could easily donate by texting LAFAYETTESTRONG to 41444. 


The United States giving community rallied around United Way for this cause, and the emergency fundraising was incredibly successful. By the third day, 300 supporters had given to the cause, and over $6,900 had been raised! The speed in which the donation page was set up was vital as it helped United Way get the funds as quickly as possible to go towards the imminent medical bills of the victims of this horrific tragedy. 

Smiling African American woman using digital tablet.

United Way fights for the health, education, and financial stability of every person in every community. They go beyond temporary fixes to create lasting change in communities around the world. By bringing people and organizations together around innovative solutions, they impact millions of lives every year. 

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.