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The Orthopaedic PAC
Challenge
Solution
The American Association of Orthopaedic Surgeons’ Political Action Committee or The Orthopaedic PAC needed to raise their total donations at their annual meeting but were held to strict practices. Without the ability to reach out to potential donors beyond their members and special bank security requirements, they needed a solution that could foster more donations and still play by their rules.
Through [GiveSmart], AAOS’ Political Action Committee set up a gated text-to-donate page that their members could easily access. They promoted their keywords PAC to 71777 or AAOS to 41444 at member-only events and generated excitement around the option to give in this fashion. At their annual meeting, they showcased a real-time thermometer that displayed each donor as they made their donations to the PAC of AAOS. They also soon realized that [GiveSmart] offered peer-to-peer fundraising campaigns, originally something that they did not plan on using. After successfully setting up text-to-donate and peer-to-peer campaigns, the only problem was selecting certain people to contact. The [GiveSmart] app made it easy to target the specific people in the AAOS database so that the only people contacted were those that legally could be contacted.
Impact
Beginning with a goal of $90,000 and ending with a total collected of $116,974, the integration of text-to-donate at the event was a huge success. By expanding their approach, within their boundaries, they were able to deliver positive results that exceeded traditional methods. They continue to use MobileCause in innovative ways like having members of an audience text to submit questions to a guest speaker. This is a perfect example of how the power of technology can elevate engagement and participation on whole new levels.
The American Association of Orthopaedic Surgeons Political Action Committee or “The Orthopaedic PAC” acts as the single national political action committee in Washington, DC, representing orthopaedic surgeons in front of Congress. They represent the best interests of both surgeons and patients in the political spectrum.
GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.