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St. Augustine High School
Challenge
Solution
St. Augustine High School is a college preparatory school for young men in grades 8-12 in New Orleans. When St. Augustine launched their first-ever day of giving, Give Purple Day, they were looking for a powerful method to engage and motivate younger alumni to participate. They created a Young Alumni Challenge, where corporate sponsors doubled each gift, but they still needed a way to reach alumni online. St. Augustine’s Director of Marketing and Public Relations, Melissa Duplantier, began searching for a fundraising platform that supported online and in-person giving.
Melisa ultimately chose [GiveSmart] because it is an all-in-one fundraising platform supporting digital and traditional marketing channels. She included links to online giving pages to faculty, staff, parents, alumni, and supporters within each email. On Instagram, she included text-to-donate instructions, as they didn’t have enough followers to qualify for the “swipe up” feature. They launched a live event thermometer on-campus, where donors’ names were displayed with their contribution amount, encouraging friendly competition.
Impact
With the help of [GiveSmart], St. Augustine High School raised a record number of donations for Give Purple Day, all while increasing engagement with younger alumni. In addition to raising over $200,000 for their Give Purple Day, St. Augustine could also collect more data and insights on donors than ever before. When Hurricane Katrina hit in 2005, St. Augustine lost many file records, making it challenging to contact previous supporters again. Now, their marketing department can reach alumni and past supporters through digital and traditional channels and gain better insight.
GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.
Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.