total gifts received from donors
total raised through this campaign

“This campaign was so much simpler because [GiveSmart] basically did all the work for me! All I had to do was schedule the posts, emails, etc. Our investment has already paid dividends! We raised just over $2,500 on #GivingTuesday. I thought that was outstanding considering we have not attempted a #GivingTuesday campaign with any intentionality in the past. Thank you [GiveSmart] for helping us reach our goals!”

– Lisa Hogan, Executive Director



In the past, Sav-A-Life has focused much of its efforts on year-end fundraising and a direct mail piece that was the campaign's cornerstone. They had never put a concerted effort into #GivingTuesday and were now ready and excited to try by making it the launching point of their year-end campaign. Their goal was to take a multichannel approach to their fundraising by incorporating text-to-give capabilities, social media, email, etc.


Sav-A-Life worked alongside [GiveSmart] to develop a plan for when they should be communicating the campaign and how. They utilized a branded text-to-donate keyword (LIVES to 71777) so supporters could easily donate to their campaign. In addition, they included links to branded online donation forms in all their campaign communications.


Integrating a strategic online approach that incorporated #GivingTuesday enabled Sav-A-Life to surpass its year-end fundraising goal of $120,000 and raise $137,407.94 from 138 donors. Their efforts also significantly bolstered overall engagement with their supporters and allowed them to continue expanding their mission.

Smiling African American woman using digital tablet.

Sav-A-Life, Vestavia is the largest pregnancy care center in the Birmingham metropolitan area and is dedicated to putting an end to abortion, not by legal and public policy, but by supporting one woman at a time to spare her and her child from abortion. They work to accomplish this goal by offering free and confidential services, counseling, education, and support to empower women to carry their babies to term.

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.