Northwood University Crowdfunding


Northwood University looks to develop the future leaders of a global, free-enterprise society through degree programs in business, finance, and management. The Northwood Fund supports students, emergency fund scholarships, intramural athletics, academic programs, etc. 


Alumni Crowdfunding Pilot Program 

Northwood University implemented a 3-day pilot fundraising campaign to test the effectiveness of reaching alumni and supporters with crowdfunding. During a short meeting, alumni captains set up crowdfunding pages from the convenience of their smartphones. Alumni began sharing pages with personal networks by email, text, and social media. Within 72-hours, they exceeded their pilot goal of $2,500. Many donors expressed excitement about being able to make a difference on campus, and one prominent donor offered a $10,000 matching grant for the campaign. Northwood plans to leverage the matching gift and scale this campaign to raise $25,000. 



To thank donors, campaign organizers sent a link via email and text message of a video from a student who benefited from their contribution. Northwood plans to increase crowdfunding to exceed $75,000 in contributions by October. Specifically, Northwood intends to strengthen its alumni phone-a-thon with a convenient mobile donation option. 

Northwood University Pilot Program Results 

  • Alumni were able to easily set up and share crowdfunding pages with their personal network  
  • 56 alumni and supporters made donations  
  • $2700+ was raised in the 72-hour pilot program 

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

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