Northwood University looks to develop the future leaders of a global, free-enterprise society through degree programs in business, finance, and management. The Northwood Fund supports students, emergency fund scholarships, intramural athletics, academic programs, etc.
Alumni Crowdfunding Pilot Program
Northwood University implemented a 3-day pilot fundraising campaign to test the effectiveness of reaching alumni and supporters with crowdfunding. During a short meeting, alumni captains set up crowdfunding pages from the convenience of their smartphones. Alumni began sharing pages with personal networks by email, text, and social media. Within 72-hours, they exceeded their pilot goal of $2,500. Many donors expressed excitement about being able to make a difference on campus, and one prominent donor offered a $10,000 matching grant for the campaign. Northwood plans to leverage the matching gift and scale this campaign to raise $25,000.
To thank donors, campaign organizers sent a link via email and text message of a video from a student who benefited from their contribution. Northwood plans to increase crowdfunding to exceed $75,000 in contributions by October. Specifically, Northwood intends to strengthen its alumni phone-a-thon with a convenient mobile donation option.
Northwood University Pilot Program Results
- Alumni were able to easily set up and share crowdfunding pages with their personal network
- 56 alumni and supporters made donations
- $2700+ was raised in the 72-hour pilot program
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
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