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Northwood University Crowdfunding
Solution
Northwood University looks to develop the future leaders of a global, free-enterprise society through degree programs in business, finance, and management. The Northwood Fund supports students, emergency fund scholarships, intramural athletics, academic programs, etc.
Alumni Crowdfunding Pilot Program
Northwood University implemented a 3-day pilot fundraising campaign to test the effectiveness of reaching alumni and supporters with crowdfunding. During a short meeting, alumni captains set up crowdfunding pages from the convenience of their smartphones. Alumni began sharing pages with personal networks by email, text, and social media. Within 72-hours, they exceeded their pilot goal of $2,500. Many donors expressed excitement about being able to make a difference on campus, and one prominent donor offered a $10,000 matching grant for the campaign. Northwood plans to leverage the matching gift and scale this campaign to raise $25,000.
Impact
To thank donors, campaign organizers sent a link via email and text message of a video from a student who benefited from their contribution. Northwood plans to increase crowdfunding to exceed $75,000 in contributions by October. Specifically, Northwood intends to strengthen its alumni phone-a-thon with a convenient mobile donation option.
Northwood University Pilot Program Results
- Alumni were able to easily set up and share crowdfunding pages with their personal network
- 56 alumni and supporters made donations
- $2700+ was raised in the 72-hour pilot program
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.