Focusing on cultivating and teaching curriculum to build the spiritual foundation for young men, Narrow Gate Foundation did not have the time or resources to create a text message campaign using best practices. They needed to increase funding and engage more donors to pay for events like their Appalachian Mountain trail hike. Coming up on ‘The Day of Giving’, Narrow Gate decided to contact [GiveSmart] to increase participation and donation for their ‘Big Payback 2017’ event.
[GiveSmart] stepped in and began by creating a text message strategy for the Day of Giving campaign. The [GiveSmart] team created both the messages to be sent and the schedule of when to send them. The ‘Big Payback 2017’ text message campaign began on April 19 and ran until May 9. Narrow Gate sent out carefully crafted engagement messages in the first weeks of the campaign. As ‘The Day of Giving’ approached, more messages were sent out explaining to donors how $100 could change a life. Seeing how much $100 could do in a young man’s life, people began understanding how impactful a donation could be. The forward-thinking [GiveSmart] team also wanted to set up Narrow Gate for future success, so they set up campaign reporting to capture important donor info.
The [GiveSmart] solution proved fantastic for engagement and increasing donations! Just through text messaging, Narrow Gate Foundation reached 8x as many people in 2017 as opposed to 2016. But that was not all, the average gift size jumped from $65 to $270, and the event generated 10x more in total donations! With this massive increase in funding, Narrow Gate was able to improve the lives of the youths that they care for.
Narrow Gate Foundation holds to a single core purpose: to invest our resources for the Glory of God by making disciples of Jesus. As a nonprofit organization dedicated to educating, inspiring, and empowering Christian discipleship, we equip and train young men, develop business discipleship platforms, and serve local church communities.
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
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