Little Red Door Cancer Society

total raised
total pledged
data entry eliminated

The two outcomes of switching to [GiveSmart] were this – we saved countless hours through automated data entry, and we raised more by making it easier to give.”

Chelsy Fields, Client Services and Development Operations Manager, Little Red Door Cancer Society 



Little Red Door Cancer Society, an Indianapolis-based nonprofit committed to helping uninsured and underserved people with cancer, has held its Annual Face of Hope Breakfast for the past 12 years. Chelsy Fields, Little Red Door’s Client Services and Development Operations Manager, knew she could raise more money at the breakfast if it were easier for attendees to donate. 


Each year attendees of the Annual Face of Hope Breakfast had to either bring a check for donations or write their credit card information down on a napkin for pre-populated pledge forms. With [GiveSmart’s] text-to-donate, attendees could now easily donate from their seats without potentially sharing their credit card numbers with their table. Table captains of the breakfast also had individual giving pages, eliminating attendees’ need to submit donations via their table captain. 


[GiveSmart’s] biggest time saver for the Little Red Door was its automated data entry. With [the platform], Fields can directly import event donations and new donors directly into Little Red Door’s SalesForce account. What used to take Fields three months is now completed the night after a fundraising event. [GiveSmart’s] text-to-donate made giving easier for Little Red Door supporters, but its automated thank you receipts saved the staff countless hours. Because of the automated receipts, the Little Red Door team had to follow up with only 30 of the 1,400 plus Face of Hope Breakfast attendees who donated via check. 

Smiling African American woman using digital tablet.

Little Red Door Cancer Society’s mission is to reduce the physical, emotional, and financial burdens of cancer for the medically underserved residents of central Indiana. The Society offers services for cancer patients, resources for those in need, and information on cancer prevention. 

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.