jackson-state-univ

Jackson State University

supporters
$+
collected

"The support has been great! If I ever have a question, I know can rely on [GiveSmart] to help me or answer any questions I have." 

– Monica Lewis, Annual Fund Director

Challenge

Solution

Jackson State University (JSU) was looking to increase donations to help support fundraising efforts for their student services department. They quickly realized their greatest resource was who they served, their students. As a result, JSU decided to create a crowdfunding campaign to utilize their students’ social giving circles and expand their reach to a larger audience. Additionally, they also wanted the online giving forms to have an option to donate to specific departments at the university so that donors could give to the department they cared about most.

JSU_Crowdfunding

[GiveSmart] stepped in and offered a crowdfunding campaign solution to meet their needs and help them achieve their goal. They created crowdfunding pages allowing donors to target the university department they wished to donate to (ex., School of Arts, School of Business, etc.). There was also a section placed that allowed for students and alumni to group themselves in hopes of “beating” the other groups by raising more funds! Every donor received a message of thanks that fostered improved communication throughout the student and alumni base and encouraged future support.

Impact

Exactly 1,288 donors supported Jackson State University by donating over $110,000! This total donation amount was driven by competition between crowdfunding groups, mainly the fraternities and sororities, and resulted in an easy, new and fun way of fundraising for their university.

Smiling African American woman using digital tablet.

Since 1877, Jackson State University has been providing young men and women opportunities that will empower them to succeed in an increasingly complex world. As the Urban University of Mississippi, Jackson State emphasizes public service programs designed to enhance quality of life and seek solutions to urban problems in the physical, social, intellectual, and economic environments.

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.