The Steve & Marjorie Harvey Foundation

gift fulfillment
donors engaged

“As I sit there pedaling on the bike and see names scroll on the screen, I can see everybody that gives. I keep it in front of me because it motivates me."

– Steve Harvey



Steve Harvey announced the Steve Harvey Ride for Charity fundraising campaign on his nationally syndicated radio show The Steve Harvey Morning Show. As a promotion for this campaign and throughout the month-long ride, Mr. Harvey promised to exercise on a stationary bicycle, treadmill, or elliptical in his Chicago studio for the duration of his daily radio show — four hours a day, five days a week, to raise awareness and money for his mentoring program benefiting young men and women. While he exercised, he planned to encourage supporters to donate to his text-to-give campaign. He promised that 100% of all donations raised would go directly to the cause.


The Steve & Marjorie Harvey Foundation used [GiveSmart] to set up a text-to-give campaign. Mr. Harvey instructed listeners to donate by using the text-to-give keyword STEVE to 91999 or by going to They also customized the campaign’s mobile-friendly online donation form to show $1 as the lowest gift amount to encourage gifts of any size. As the donations came in, they appeared on a live fundraising thermometer displayed in the studio, allowing Mr. Harvey to announce gift amounts and thank donors in real-time. Every donor that texted the keyword was also subscribed to receive text message updates from his foundation.


The Steve Harvey Ride for Charity was a huge success. Exactly 63,679 donors donated $1,013,102 online and via the text-to-give keyword through Facebook Live, Periscope, and radio. [GiveSmart’s] follow-up text solution resulted in the fulfillment of 86% of text donations. This money went towards the mentoring program for at-risk youths that Steve Harvey captains.

Smiling African American woman using digital tablet.

The Steve & Marjorie Harvey Foundation provides nationwide programming & mentoring camps, global service experiences, and scholarships that ensure the needs of the whole child are met in order to foster excellence in the lives of under-served youth and assist them in pursuing higher education.

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.