Donor Segmentation: Defining the Segments and Strategies for Communication

What would it mean for your mission if you could retain more donors and increase their engagement?  

According to the Fundraising Effectiveness Project, the overall donor retention rate is about 43%. Imagine what it could mean for your mission and growth if you could improve that!

To start, you have to start by segmenting your donors. If you know more about both their motivations and how they give and communicate, your organization can better strategize and cultivate relationships. You work hard for your mission. Make that hard work go further. 

Join us as we cover: 

  • Strategies for segmenting your donors
  • Tips and tricks to effectively and efficiently communicate with your segments
  • Ways you can influence donor engagement 
  • And more!

Tuesday, June 8, 2021 @ 3:30 p.m. ET