Cholangiocarcinoma Foundation

total raised
average donation

“Our first ever virtual event with [GiveSmart] allowed us to tap into a new audience, work with an industry partner, and provide supporters more insight into the work our organization does.”

– Meredith McGuffage, Team CCF Coordinator, Cholangiocarcinoma Foundation



The Cholangiocarcinoma Foundation, a 501(c)(3) nonprofit organization, is dedicated to finding a cure and improving the quality of life of those with Cholangiocarcinoma or bile duct cancer. Each year the Cholangiocarcinoma team (TeamCCF) participates in many athletic fundraisers across the U.S., including 5Ks, half-marathons, marathons, Ironman's, and triathlons. However, with social distancing restrictions from the COVID-19 pandemic canceling many in-person athletic events, Team CCF knew they'd have to find a replacement for in-person fundraising events.   


TeamCCF established a week-long virtual "Turkey Trot" in November 2020, allowing supporters the opportunity to run, walk, bike, or swim in support of the organization. Meredith McGuffage, Team CCF Coordinator, started setting up their [GiveSmart] account to use the platform for the virtual Turkey Trot. The virtual athletic event included two registration levels: 1) The Acorn Level, which included a long-sleeve T-shirt, race bib, awareness wristband, and a downloadable Thanksgiving cookbook for those with Cholangiocarcinoma, 2) The Cornucopia level, which included everything from the Acorn Level, plus an additional TeamCCF neck gaiter. Fundraising for the Turkey Trot was optional, but individuals were encouraged to set up their own [GiveSmart] peer-to-peer fundraising page. Meredith and the rest of TeamCCF created a comprehensive promotion plan for the Turkey Trot with a virtual pep rally, social media posts, live Facebook promotions, and a dedicated email blast.   


The first-ever virtual Turkey Trot surpassed TeamCCF's fundraising goal of $10,000 to raise $37,777. In addition, 70% of all Turkey Trot participants chose the option to fundraise for the event and create their peer-to-peer page. With the event being virtual, TeamCCF's reach expanded beyond supporters' geographic location, resulting in participants from 40 different states. The peer-to-peer fundraising allowed participants to share the Turkey Trot with family and friends outside of TeamCCF's network. The virtual Turkey Trot received over 300 video and photo submissions on social media. With help from [GiveSmart's] platform, TeamCCF engaged supporters virtually and built a community even with COVID-19 limitations. As of 2021, the TeamCCF plans on continuing the virtual Turkey Trot even when social distancing restrictions are removed.   

Smiling African American woman using digital tablet.

Cholangiocarcinoma Foundation works to find a cure and improve the quality of life for those with cholangiocarcinoma. Cholangiocarcinoma is a very rare, but aggressive form of bile duct cancer that infects less than 8,000 individuals in the U.S. each year. 

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Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.