Berkeley Repertory Theatre

total raised
raised through virtual fundrasing efforts

“Once we set up the structure of our [GiveSmart] Event Page, our Board members and volunteer fundraisers got really excited and thought: ‘Yes! We can really do this!”

– Lynn Eve Komaromi, Director of Development



With only three weeks to go, Berkeley Rep’s biggest fundraiser, or “Party of the Year,” needed to be converted into a virtual event celebrating the resilience of the theatre and its loyal patrons. They wanted to keep the momentum from existing peer-to-peer fundraising while still honoring their special guest and community of artists.


The theatre’s annual gala, “OVATION: Celebrate the Transformative Power of Theatre,” went virtual to honor actor, writer, and teacher Anna Deavere Smith. The event featured special tributes and a conversation between Anna, Artistic Director Johanna Pfaelzer, and Managing Director Susie Medak about the power of theatre to restore, inspire, and bring communities together. Berkeley Rep displayed the live and pre-recorded videos on its Event Page, their event sponsors, donor rewards, recipes for at-home cocktails, and a donor wall with a fundraising progress circle.


Overall, Berkeley Rep raised over $950,000, $400,000 of which was raised before pivoting to a virtual event. In the remaining three weeks, they raised nearly $550,000 through peer-to-peer and online fundraising, all while maintaining the support of sponsors and building their artistic community.

Smiling African American woman using digital tablet.

Berkeley Rep has been creating ambitious theatre that entertains and challenges its audiences, provokes civic engagement, and inspires people to experience the world in new and surprising ways since 1968.

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.