Believe Big

total raised
views of virtual event
new donors

What we really loved about [GiveSmart] was the expert advice we received for setting up our Event Page and live stream, just weeks before the event.”

Ivelisse Page, Executive Director & Co-Founder



Believe Big, a nonprofit Christian organization dedicated to helping individuals prevent and overcome cancer holds their Believe Big Fundraising Dinner every year. The dinner is an essential source of annual funding, and with the social distancing guidelines implemented during the COVID-19 pandemic, the team couldn’t afford to forgo the event. Believe Big needed assistance in transitioning their in-person fundraising event into a virtual one. 


Ivelisse Page, Believe Big’s Executive Director and Co-Founder, reached out to [GiveSmart] to help her set up an Event Page with Livestream details, links, and an announcement video. The Event Page also included a custom countdown clock to the event, engaging registrants the same way an in-person event would. A form on the event registration page collected contact information from viewers. [GiveSmart] and Believe Big also worked together to set up reminder emails and text messages before the event. Believe Big sent reminder emails one week, one day, and one hour before the Livestream. Fifteen minutes before the virtual event, Believe Big sent a reminder text message through [the platform’s] mobile messaging with links to their Event Page.   

To create the Livestream event, the Believe Big team pre-recorded videos of each speaker’s portions, and a production team edited all the videos together to create one presentation. The event was broadcasted live simultaneously through Facebook, YouTube, and their [GiveSmart] Event Page. Page worked with [GiveSmart] to create a script and display the text-to-donate instructions on the panel of the Livestream video. 


The primary goal of the virtual Big Annual Fundraising Dinner was to encourage those battling cancer to overcome it. The Believe Big Team garnered over 1,200 Livestream viewers during their event. They also raised over $200,000, a net total more than last year. Because the event was virtual, this allowed Believe Big to capture new out-of-state donors who would have otherwise been unable to attend. Half of the live stream viewers were outside Believe Big’s headquarters in Maryland. They received 263 gifts from donors, with 129 new to the organization. 

Smiling African American woman using digital tablet.

Believe Big is a nonprofit organization dedicated to helping individuals face, fight, and overcome cancer. Ivelisse and Jimmy Page founded the organization after Ivelisse’s battle with Stage IV colon cancer. Their mission is to bridge the gap between conventional and complementary medicine for fighting cancer. 

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.