An Ivy League University held reunion events every year. They struggled with separating donations between graduating classes and procuring the donations in the first place. They needed a way to collect donations remotely while encouraging the alumni to come out and celebrate the event.
With the help of [GiveSmart], this university was able to set up text-to-donate pages for eight different graduating classes. Alumni simply had to text their graduation year to 91999, and they were sent a link to a donation page with information about the reunion event. Once on the page, they saw a thermometer showing the current donation—seeing old friends who donated and planned to attend the event created excitement about the event.
Overall, the campaign was a great success! Alumni participation was even higher than expected, and over $11,500 was raised from 8 different graduate classes. Most importantly, the fulfillment rate for those who initiated a donation was 94%!
Devoted to higher education, this Ivy League University strives to offer the best educational and developmental services to those whom it serves.
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.