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Case Studies
Alzheimer’s Society Summer Solstice Event
Challenge
Solution
The Alzheimer’s Association hosts its annual ‘Longest Day of the Year’ Summer Solstice walk event. They needed a solution that could help them encourage attendance, increase engagement, raise awareness, and also help them thank their supporters by showing the impact their donation made once the event concluded. The organization contacted [GiveSmart] for a digital solution with all that in mind.
The Alzheimer’s Association set up a registration form, and they sent reminder texts to everyone on the group’s donor list. [GiveSmart] strategically crafted the messages to provide information to support the organization’s mission and impact. On the day of the event, mobile marketing keywords were set up on billboards throughout the event to encourage participants to text to donate and allow the group to capture their contact information. By leveraging the text capabilities, they could quickly and easily thank those who attended and donated to the event.
Impact
The services proved to be easy and effective as more than 15,000 text messages were sent out to ALZ’s supporters. The messages went out in 15 different markets, and over 1,000 new participants opted into the event. After the event, thank you texts and email messages were sent out, showing gratification and encouraging future engagement.
The Alzheimer’s Association is a global non-profit organization focused providing care and support for all those affected by Alzheimer’s and other dementias. This organization hosts countless support groups and educational sessions to make people aware of the condition and how best to deal with it.
GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.
Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.