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Case Studies
Alzheimer’s Association – A reason to Hope Event
Challenge
Solution
Every spring, the Alzheimer’s Association hosts its ‘A Reason to Hope’ event. This event is a national endeavor that brings significant funding to the organization. They wanted to eliminate paper donations and offer a more modern and interactive method of donating during the event. Also needing technology to assist in silent auction fundraising, they looked towards [GiveSmart].
With the help of [GiveSmart], they offered a text-to-donate form to their donors that could be texted to anyone who desired to make a gift. They also improved event participation by having their staff walk around with credit card swipers to process the silent auction items and raffle tickets. As well as the swipers, they projected a [GiveSmart] thermometer that showed donations as they were made and identified the donors on the screen. [GiveSmart] put this strategy in place to energize the crowd and motivate donors to give in the moment.
Impact
ALZ was very satisfied because the [GiveSmart] solution was an easy and effortless donation process. Throughout the many events spread across the U.S., the fundraisers averaged $20,000+, 78 donors, and a $275 average donation. By choosing to incorporate technology, they enhanced their event attendee experience and increased overall engagement.
A Reason to Hope community events raise funds for programs and services critical to the individuals and families living with Alzheimer’s disease and raises awareness of the work of the A Reason to Hope community events raise funds for programs and services critical to the individuals and families living with Alzheimer’s disease and raises awareness of the work of the Alzheimer’s Association.
GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.
Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.