2024 Nonprofit Research Study

2024 Nonprofit Research Study: The State of Fundraising, Technology, and Operations Impact on Mission Sustainability 

73% of organizations have long-term concerns about sustainability.  

In this first look at the 2024 Trends Report from GiveSmart and MIP Fund Accounting, experts will review never-before-seen insights on the pulse of the nonprofit sector. Join them as they unveil the latest data, innovations, and strategies shaping fundraising, technology, and operations.  

You can expect to explore:  

  1. Emerging fundraising techniques and donor engagement trends that are reshaping the landscape of philanthropy like recurring giving and year-round fundraising. 
  2. How nonprofits plan to embrace technology solutions to enhance efficiency for long-term operational success  
  3. The impact of automation for nonprofits trying to optimize resources, streamline processes, and maximize impact 
  4. And more! 

Gain a competitive edge by staying ahead of the curve and aligning your nonprofit with the trends driving mission sustainability.  


Steve Greanias

Steve had been in the Nonprofit SaaS space for 10 years.  Prior to being acquired by Community Brands in November of 2017 led the GTM function at Gesture. As General Manager of Givesmart, Steve is responsible for the financial and operational performance of the business unit. Steve directly manages the Sales, Customer Success, Professional Services, Support teams. He also oversees product prioritization and strategic initiatives as they relate to GiveSmart, and is part of the Non-Profit leadership team.  

Steve is actively involved in his hometown of Glen Ellyn, IL with The Glen Ellyn Infant Welfare Society, where he helps with their fundraising initiatives. Steve is married with two daughters and his dog tedding. He spends his free time working out, playing golf, paddle tennis, and cooking.  

Deedee De La Cruz

Deedee De La Cruz is a seasoned marketing leader with 12 years of experience, specializing in the nonprofit sector. She has worked at various nonprofits, served on nonprofit boards in Austin, and volunteered with organizations like Make-A-Wish. She has spearheaded marketing programs, fundraising, and developed business partnerships to support organizational growth for an Austin, TX nonprofit. She has also held roles as Marketing and Development Chair and President of the Board for a local nonprofit in Austin. Currently, she is the Director of Marketing for Nonprofit Solutions at Community Brands, overseeing the MIP and GiveSmart brands.