Has your organization ever considered fundraising with a wine pull? Wine not? Also known as a wine grab or cork pull, it is typically set up so a guest pays from $15 to $25 to bring home a mystery bottle of wine, in which the actual value could range from $5 to $100+. Often these bottles are pre-wrapped, so the label doesn’t show, and all bottles are displayed together on a table or in an attractive wall displayTo ensure that every guest has a fair chance to win big, the guest can choose their own pre-wrapped bottle, or you can create a basket of numbers for guests to draw from that correlate to bottle numbersEither way, this is sure to bring fun to your event and add fundraising dollars to your pocket. Before you start any of this planning, however, make sure to check the rules and regulations regarding raffles and alcohol sales in your state. 

If you are feeling extra creative, consider making your wine pull a ring toss game. We have seen organizations create this exciting game by setting out bottles on a table, placing a piece of tape about 4 feet back, and charging guests $10 for one toss, and $25 for three tosses. If any of their rings land around a bottleneck, they get to take that bottle home.  

Now, is it possible to create a virtual wine pull? Wine not?! Here are three ways to do this: 

1. For each wine bottle you have collected, create an instant buy item with a number on it. An example of an item title could be, Wine Pull, Bottle #1. When creating the item in your online giving platform, limit the number of purchases available to 1. Then, when a donor buys that item, it will become “sold out” and that donor is now attached to that bottle number.  

2. No matter how many wine bottles you have available, create one instant buy item and title it ‘Random Wine Pull’ or something creativeAlso make sure the quantity available is set to the number of wine bottles you have so you do not oversellThroughout your chosen timeframe, encourage donors to purchase this instant item until sold out. Then when you are ready, export the data from your giving platform and randomly assign each purchaser a bottle of wine. 

3. If you are live streaming a virtual fundraiserconsider incorporating a wine pull in more of an interactive way. You could set up your instant buy items like either option above, and have donors purchase the wine bottles during your event. At the end of the event, or when determined, reveal the type of wine each purchaser has won. This can be done over the broadcast, through a text or email, or you could add it on the homepage of your event platform and direct guests to look.  

Whichever you decide to go, just make sure your communication is clear to donors. We have found adding a FAQ section on the homepage of your giving platform is helpful for everyoneMake sure to include how a donor can purchase, how to know which bottle you have won, and how to collect the bottle of wine post-sale. During the pandemic, we are finding that organizations are designating a time and location for all silent auction items, wine pull bottles, and/or raffle winnings to be picked up. Others are dropping them off at each winner’s house. That is your decision, a wine pull is a great decision because again, wine not?! 

wine pull

To see examples of how other organizations have marketed their virtual wine pull, click here! Or if you are not yet sold on the idea of a wine pull, check out these other creative fundraising ideas

Kelsey Woodworth