Oct 12, 2021

So, what’s the deal with relationship mapping?

Relationship Map

It might come as a surprise that the donor retention rate is about 43 percent. It takes a lot of groundwork to keep replacing those losses.  

What if you could do something to build stronger relationships from the onset? Enter relationship mapping. 

What is it? 

In fundraising, relationship mapping is using a visual diagram of circles and lines to get a better view of your supporters and their connections. Before you start a relationship map you have to define your goal, sample, and parameters of the exercise.  

Is your goal to get more auction items, table captains, or corporate teams? Are you going to do a relationship mapping exercise with your board, committee, or both? Are you hoping to focus on your sample’s professional or personal relationships? Are you looking for contacts at a specific company? Are you interested in going one step further and looking through connections’ connections? 

Here’s a tip: if you are focusing on your samples’ professional network – do some mining on their LinkedIn. With or without additional tools, you can search through connections and make a list of ones you want to ask specifically about.  

Once you frame your plan and make those decisions on the who, what, and how – you then have to print (yes, print) a relationship map for every stakeholder and get to work.  

Here’s a tip: Make it clear that anyone they write down is someone they are actually willing to reach out to to get involved with your nonprofit.  

How can it better my fundraising strategy? 

You might be surprised at who people bring up, who they otherwise would not have reached out to. People like old college friends, siblings of past work relationships, and more may very well be the key to long-term fundraising stability.  

Most major nonprofit/corporate partnerships or big-ticket items are the results of building the right relationships. Relationship mapping can help you understand what those are.  

Building relationships from the ground up will benefit you and your mission long-term.  

Related

5 ways to make the most of your online donation platform
July 2, 2021

5 ways to make the most of your online donation platform

When you use an online donation platform, your main goal is donor retention. The average…

Read More
Man on stage speaking at an event.
February 21, 2021

What your virtual event sponsors need from you

When a business or individual signs up for a virtual event sponsorship package, they form…

Read More
golf tournament
February 16, 2021

Golf Tournament Fundraiser Guide

As one of the most popular types of charity events, golf tournaments let participants live out...

Read More
clients-B

What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County