Nov 19, 2020

End Your 4th Quarter Strong by Reaching Out Now To Donors

reach out to donors now

Imagine our surprise, from reviewing prevailing market research that shows all fundraising news isn’t dismal, and there are actually some bright spots. In fact, there is good news when it comes to statistical encouragement for reaching out in the 4th quarter to bring new donors and champions of your cause to your nonprofit. 

Walmost can’t believe our eyes here … 

Looking at 2021, an important note in the data is that over 79% of surveyed organizations plan to expand the use of online fundraising as a source of income in 2021. Additionally, 81% of surveyed organizations plan to create virtual events. 

Noting the recent results from AFP’s Fundraising Confidence Survey, Martha Schumacher, CFRE, ACFRE, MInstF, chair of AFP said, “…Further, the fourth quarter represents the giving season, a time of year when a majority of supporters are at their most philanthropic. Along those lines, I’m especially pleased to learn that so many donors are still receptive to outreach and solicitations—that’s an important trend to watch.” 

With the uptick in donors donating + the big increase in online giving, how have these trends changed your plans? Donors are open to supporting your mission, not just at a gala, but all year round. In this era of extended uncertainty, we now know that there’s no need to wait for your annual event, or even for a decision on your annual event.  

Don’t miss this philanthropic 4th quarter season. While there’s still quite a lot of 2020’s impact for us to navigate, research shows donors are still donating. That’s impactful news for you, your mission, and the communities you serve.  We’re here to support you in 2021 and going forward as we work together to rebuild momentum and continue in resilience. 

“Organizations cannot afford to stop fundraising and those charities that continue to raise funds 

—and even increase their fundraising—will do the best.”  

— Mike Geiger, MBA, CPA, president and CEO of AFP 

For a great portfolio of fundraisers meeting and exceeding their goals, don’t miss this resource: #OutsideTheRoom


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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County