Setting Non-Monetary Goals For Your Peer-To-Peer Campaign

While your peer-to-peer fundraising campaigns will likely have a monetary goal, it’s important to set a donor-facing non-monetary goal to inspire your beneficiaries, and highlight the importance of the campaign. 

A non-monetary goal can range from reaching a certain number of donors, to how many people your campaign is helping. These types of goals are specific and measurable, two critical components of successful goal setting. 

Here’s how our customers are applying this strategy to their campaigns: 

How to Determine Your Goal

There are ways to determine what your goal should be based on your campaign. A good place to start is by figuring out what the cost is to impact one beneficiary.  

For example, imagine you’ve held ten fundraisers that each raised around $512, the average fundraiser amount, and the cost to help one beneficiary is $25. 

10 Fundraisers X $512 = $5,120 
$25 = Cost of 1 backpack with school supplies for 1 child 
$5,120 / $25 = 205 backpacks 

In this scenario, your non-monetary goal might be: “This summer we are raising funds to outfit 205 students in our community with a new backpack filled with school supplies for the 2019-2020 school year. Help us get students back to school with a $25 donation.”  

How Your Goal Influences Future Campaigns

When planning a new campaign, it is also helpful to look back at goals and data from past campaigns. That data can include metrics like the average donation amount per donor, number of donors, as well as what campaigns were “liked” and “shared” on social media most often by your supporters. Analyzing this data helps you set more realistic goals and can shape messaging for upcoming campaigns.  
 
For example, if your last campaign had 80 donors and there are 120 potential donors in your database, this year’s goal may be for 100% participation in the campaign by donors. 

Non-monetary goals are a great way to make your campaign’s objectives more digestible for individual donors and volunteer fundraisers. Consider setting non-monetary goals for your next campaign to echo your storytelling and help enforce the direct, tangible impact your organization is striving for. 

Our goal at GiveSmart is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how GiveSmart can simply help set up your campaigns while transforming your results.