united-way-cent-maryland

United Way of Central Maryland – Donating Thanksgiving Meals

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meals delivered
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crowdfunding campaigns

“When we go into the workplace and across social media, we use online forms, and when we are hosting in-person events, we use text to give. Technology helps us connect with supporters faster and easier than traditional methods."

– Jacob Austin, Marketing Manager

Challenge

Solution

Every Thanksgiving, United Way of Central Maryland holds its Annual Harvest of Plenty event, which has the goal of delivering more than 4,000 thanksgiving meals to families in need. A donation of $25 feeds an entire family. With a big goal for the campaign, the Baltimore-region nonprofit decided that they should try to digitize their fundraising by partnering with an organization that offers digital fundraising services.

UnitedWay_CentralMaryland

Through [GiveSmart], United Way of Central Maryland set up crowdfunding pages and online forms to track where their donations were coming from, and an offline donation entry page was set up so that the offline donation information was also being captured. A real-time thermometer was also set up, allowing for live donation tracking throughout the campaign. All a donor had to do to donate was text GiveThanks16 to 71777, then they could easily give their gift to a family in need!

Impact

The solution ended up being very successful. United Way of Central Maryland delivered more than 4,000 thanksgiving meals to underserved families due to the great success of their Harvest of Plenty campaign. During 2016, they received pledged donations of over $150,000 from 403 donors across 37 crowdfunding campaigns.

Smiling African American woman using digital tablet.

With the idea of giving hope during the holidays to those who are underserved, United Way of Central Maryland looks to deliver more than 4,000 Thanksgiving meals to low-income families. The intention is for the community to give back to those that are underserved and make their holiday one to remember.

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.