Advertising your mission in a data-driven world.
We’re often asked, “how can we spread more awareness about our upcoming event?”
It’s a big question, no doubt, but it’s one that’s easier to answer when you know who you’re trying to reach.
In this webinar, we’ll be referencing this research study and viewing some customer case studies to showcase ways that you can promote your next fundraising event.
- Why data should drive your marketing campaign (and what data to use)
- How to run a marketing campaign without a marketing team
- Social media tricks that do the heavy lifting for you
Patrick Clore, Director of Business & Customer Insights
Patrick is the Director of Business & Customer Insights for GiveSmart by Community Brands. He has worked with GiveSmart since 2015, starting out as a Success Manager then working as our Director of Event Operations for three years before transitioning to his current role helping analyze trends across the market. His greatest passion is helping organizations overcome complex problems to get from where they are to where they want to be. His passion shines when it comes to the nonprofit sector where one small deed can make the world of difference. In addition to professional efforts, Patrick helped create an organization, Bridge Brigade, to help the homeless of Chicago and he volunteers as a youth soccer coach in the Chicagoland area.
Erik Lora, Assistant Athletic Director of Development
Eastern Illinois Universtiy
Born and raised in Miami, FL, Erik graduated from Christopher Columbus High school and received a full scholarship to play football Div-1 at Eastern Illinois University. After a exemplary collegiate career, Erik graduated from Eastern Illinois with a Sports Management Degree. He then spent two years as a professional athlete signing with three NFL teams. Quickly after retiring from football, he received his Business Education Teaching Certificate and spent two years teaching, coaching, and managing schools sports activities. Now, as the Assistant Athletic Director for Development, his main responsibilities are donor relations, fundraising, and business development.
Kelsey Woodworth, Content Marketing Manager
Kelsey Woodworth is the Content Marketing Manager and an Event Specialist for GiveSmart by Community Brands. An Auburn University alumna, Kelsey holds degrees in public relations and international business. Before landing at GiveSmart in 2017, her career spanned advertising departments within international media investment firms and marketing for nonprofit organizations. Her finger is on the pulse daily for innovations in fundraising, community building, donor relations, and event trends. Kelsey is passionate about environmental conservation, animal welfare, urban farming, and making tech more accessible. Kelsey lives in New York City and volunteers at the city’s compost center and teaching garden on Governors Island.