Hybrid Fundraisers: Creating and Running Successful Campaigns

Even though in-person events don’t look like they used to they are starting to pop up in different ways and can be paired with virtual and online fundraising elements. We expect to see more and more of these hybrid fundraisers and this webinar will discuss how they fit into your fundraising plans for the duration of 2020 and beyond.

We cover:

  • What is a hybrid fundraiser and what does it look like in this new normal?
  • Examples of hybrid fundraisers and ways to accomplish them.
  • Tips for communicating and educating your donors on the hybrid experience.

We had a lot of great questions come through during Q+A during this live session. Here is what Joey had to say, and here are Marilyn’s replies.


Marilyn Moss
MM Event Group
Marilyn Moss is the President of MM Event Group, a full-service event production and fundraising company in New York City. MME produces events for a diverse range of clients nationwide including the New York Yankees Foundation, the Statue of Liberty-Ellis Island Foundation, the Latino Community Foundation, Doris Duke Charitable Foundation among others.  Marilyn and her team have worked diligently the past few months helping their clients navigate through all ever-changing circumstances COVID-19 has brought to the non-profit and event production world.

Joey Goone
Utopia Entertainment
Joey Goone, serves as President of Utopia Entertainment. He’s been in that post for the last six years, after helping Utopia transition from an entertainment company, expanding their operations into full-scale production and video creation. Joey not only helps Utopia produce virtual and hybrid events, but he’s been called upon to consult non-profits across the country as they look for creative ways to tap into new fundraising outlets. At the helm of his creative team, they’ve helped nonprofits not only sustain their efforts but exceed their goals in an ever-changing challenging environment.

Brandon Stec
Director of Marketing
Brandon Stec is an Indiana University graduate who spent nine years in the sports industry until transitioning into the technology world. As the Director of Marketing Operations, Brandon drives the marketing efforts for GiveSmart. In the Chicago area, Brandon is a former candidate for Man of the Year for the Leukemia and Lymphoma Society and sits on the board currently. Other organizations Brandon personally supports are BBYO, AFP, the Jewish United Federation, and the Lincoln Park Zoo. 


Kelsey Woodworth
Content Marketing Manager
Kelsey Woodworth is the Content Marketing Manager and an Event Specialist for GiveSmart by Community Brands. An Auburn University alumna, Kelsey holds degrees in public relations and international business. Before landing at GiveSmart in 2017, her career spanned advertising departments within international media investment firms and marketing for nonprofit organizations. Her finger is on the pulse daily for innovations in fundraising, community building, donor relations, and event trends. Kelsey is passionate about environmental conservation, animal welfare, urban farming, and expanding tech accessibility. Kelsey lives in New York City and volunteers at the city’s compost center and teaching garden on Governors Island. 

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