pledged through this campaign
more dollars from previous year
#GivingTuesday was coming up, and Homeless Health Care wanted to have the most successful year yet. They had so much success using [GiveSmart] for their last gala that they decided to give [the platform] another try.
[The GiveSmart team] quickly went to work and identified the most significant problem–their donors weren’t giving as much as they could. The team prepared a messaging calendar complete with timing and content to illustrate the impact that HHCLA had been making and could make with more finances. This allowed HHCLA to take a strategic approach to their #GivingTuesday campaign and develop professionally designed assets to enhance the overall presentation. The team provided structure and guidance throughout the campaign, including email, social media, and text messaging, to create a multi-channel approach to drive fundraising outcomes.
With the support of [GiveSmart], they were able to more than double the average gift size despite receiving only 56 new donors! With the ability to get their supporters to engage and give more, they successfully raised $13,593 ($12,315 more than the previous #GivingTuesday campaign). Armed with strategy and support, HHCLA saw a significant improvement in donor response and can now continue using these practices to enhance its fundraising efforts all year long. Most importantly, this organization that helps over 200 people per week could now increase its efforts and do even more good!
Homeless Health Care Los Angeles (501c3) provides comprehensive behavioral and holistic health care to people experiencing homelessness. We have been providing a pathway to health and recovery without bias or judgment for more than 30 years. With a continuum of services that includes syringe exchange, overdose prevention, substance use treatment, counseling, and housing with supportive services, we seek to improve the quality of life and capacity for stability of the people we serve.
GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.
Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.