The Long Beach Area Boy Scout Council found themselves in a predicament, wanting to grow but needing funds. They faced a present where parents no longer carried cash and check and often opted to carry a credit or debit card. With a staff of only four people, they needed to find a flexible and easy-to-use mobile donation software.
[GiveSmart] worked with the Long Beach Area Boy Scout Council to develop the best possible solution. Within two days of deciding to work with [GiveSmart], a customer service representative helped create the text-to-give online campaign for their fundraising event with a live thermometer for recognition. They also set up a subscription campaign to capture phone numbers of donors who wanted to receive updates which allowed them to send out text messages with compelling reasons to donate to those who care the most about their cause.
The [GiveSmart] solutions resulted in 75% of event attendees donating during the event. Also, $48,000 was raised through online giving, $23,000 of which was donated specifically to fund a new summer camp dining hall. [GiveSmart] was also able to cultivate 36 recurring donations and count and engage 390 local donors.
Boy Scouts of America, Long Beach Area Council (Long Beach BSA) is the Long Beach, California
branch of the Boy Scouts of America, whose mission is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
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Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.
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