Sep 15, 2021

Using Social Media to Promote Your Virtual Fundraiser


Promoting your event on social media is crucial to stand out from the crowd. Your organization must plan every piece of content it shares. What you post directly influences how your donors think about your organization. Taking the time to properly articulate and plan how to promote your virtual event and fundraiser can make the difference between success and failure. 

Here are four ways to promote your virtual fundraiser:  

1. Create Compelling Content and Graphics

To stand out on social media, it’s important to create posts that are as eye catching as informative. A great way to do this is to use a variety of mediums to share your message. 

Create a mix of straightforward text posts, graphics with a save the date, and short videos to promote your event. While it’s best to vary your content, it doesn’t have to be complicated. Use free tools like Unsplash for stock photos, Canva to create graphics, and your smartphone to record a video. 

2. Utilize Your Network

Don’t only rely on your nonprofit’s social media accounts to promote the event. Encourage your network of staff, engaged volunteers, celebrity guest speakers, and beneficiaries to share posts about your virtual event. Resharing content gets it in front of other people that may not know about your organization.  

3. Stay Organized with a Content Calendar

Once you have created compelling content to share to Facebook, Instagram, Twitter and LinkedIn and your supporters have agreed to share on your behalf, take the time to put together a calendar to outline what will be posted, where and when. This will help keep things organized and maximize the number of people who will see and learn about your event. Alternate the type of content you share and where, and always put out high quality posts. Social media is a quality over quantity type of undertaking. A well thought out post will always outperform something posted quickly.    

4. Follow Up Post Event

Don’t lose momentum after your event is over! When you are creating the content ahead of the event, pre-plan to share thank you’s, an event recap, and fundraising results on all the same channels you promoted the event. If you have the date(s) planned for your next event, use this as an opportunity to share a save the date and start the buzz around your next fundraiser. 

Our goal at GiveSmart is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how GiveSmart can simply help set up your campaigns while transforming your results. 


May 10, 2023

GiveSmart Honored by Annual TrustRadius Top Rated Awards

GiveSmart has been recognized by the 2023 TrustRadius Awards as a Top Rated product in…

Read More
March 27, 2023

15 Spring Fundraising Ideas for Your K-12 School 

April through June is a busy time at schools! It is full of concerts, field…

Read More
March 21, 2023

“Retailing and Partnering with Nonprofits”

How to start a fundraising program and make a difference This article originally appeared in…

Read More

What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County