Using Social Media to Promote Your Virtual Fundraiser

Promoting your event on social media is crucial to stand out from the crowd. Your organization must plan every piece of content it shares. What you post directly influences how your donors think about your organization. Taking the time to properly articulate and plan how to promote your virtual event and fundraiser can make the difference between success and failure. 

Here are four ways to promote your virtual fundraiser:  

1. Create Compelling Content and Graphics

To stand out on social media, it’s important to create posts that are as eye catching as informative. A great way to do this is to use a variety of mediums to share your message. 

Create a mix of straightforward text posts, graphics with a save the date, and short videos to promote your event. While it’s best to vary your content, it doesn’t have to be complicated. Use free tools like Unsplash for stock photos, Canva to create graphics, and your smartphone to record a video. 

2. Utilize Your Network

Don’t only rely on your nonprofit’s social media accounts to promote the event. Encourage your network of staff, engaged volunteers, celebrity guest speakers, and beneficiaries to share posts about your virtual event. Resharing content gets it in front of other people that may not know about your organization.  

3. Stay Organized with a Content Calendar

Once you have created compelling content to share to Facebook, Instagram, Twitter and LinkedIn and your supporters have agreed to share on your behalf, take the time to put together a calendar to outline what will be posted, where and when. This will help keep things organized and maximize the number of people who will see and learn about your event. Alternate the type of content you share and where, and always put out high quality posts. Social media is a quality over quantity type of undertaking. A well thought out post will always outperform something posted quickly.    

4. Follow Up Post Event

Don’t lose momentum after your event is over! When you are creating the content ahead of the event, pre-plan to share thank you’s, an event recap, and fundraising results on all the same channels you promoted the event. If you have the date(s) planned for your next event, use this as an opportunity to share a save the date and start the buzz around your next fundraiser. 

Our goal at GiveSmart is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how GiveSmart can simply help set up your campaigns while transforming your results.