3 Wild Ways that Zoos Fundraise

3 Wild Ways that Zoos Fundraise

More than 181 million people visit zoos and aquariums on an annual basis, and 79% of those zoo-goers feel better about companies that support wildlife conservation through zoos and aquariums.   That’s 149,990,000 potential donors –– half who are likely to have been...

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New to Nonprofits? Read this first! Kelsey Woodworth August 5, 2018

New to Nonprofits? Read this first!

Business is business, but anyone working in the nonprofit space will tell you that it’s drastically different than any for-profit company. A new role in a new industry can be overwhelming, so we took to our own team to gather some insight. ...

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How to Create and Use Donor Personas

How to Create and Use Donor Personas

In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A...

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