Sep 21, 2022
“How to Strengthen Donor Loyalty? A New Study Says Talk Less, Listen More”
This article by Drew Lindsey originally appeared in The Chronicle of Philanthropy on September 21, 2022. It features insights from Community Brand’s Vice President of Fundraising Strategy, Jon Biedermann, and shares more on how nonprofits should best nurture donor relationships.
“A nonprofit can look at its own internal systems and processes and say, ‘Hey, did we really spend the right amount of resources retaining these donors? Because if we didn’t, well, that’s the problem.’” Biedermann says.
To read the article in its entirety, please visit here.